Trailborn Highlands
Highlands, North Carolina
The Summit of the Southeast
Highlands is one of the premier mountain towns in the Southeast, wedged in the Blue Ridge Mountains between Nantahala and Pisgah National Forests, which combined attract more than five million annual visitors. The Plateau region is renown for its hiking trails, waterfalls, fly fishing, mountain biking and golf.
Demand
Historical growth rates between 12% and 15% with approximately five million in annual visitation.
Supply
No new developments and no new supply added in the past ten years.
Renovation Scope
Upgraded guestrooms, bathrooms, public spaces, restaurant, and bar with a new Nordic spa.