Trailborn: The Great American Outdoors in Partnership with Marriott
Trailborn Hotels & Resorts, an affiliate of Castle Peak, is the leading brand and operator in iconic outdoor destinations: National Park gateway towns, lake towns, beach towns, ski resorts and wine country.
Experienced Specialists Leading Each Discipline
Investment & Development Company
Investments, Strategic Operations, Development & Construction, Capital Formation, Platform Finance & Operations
Affiliate Brand & Operating Company
Hotel Operations, F&B Operations, Finance & Accounting, Revenue Management & Sales, Performance Marketing, Brand Marketing, HR, IT, Design & Creative, Brand Operations, Product & Experience, Openings & Transitions
How the Platform Generates Alpha
Castle Peak
In-House Sourcing & Originations
Castle Peak’s sourcing strategy begins with data-driven market selection and ends with “boots on the ground” long-term relationship building. The in-house business development team maintains a proprietary database of more than 250 outdoor destinations markets and over 3,000 hotels and resorts.
In-House Development & Construction
Castle Peak’s renovation and repositioning strategy is focused on understanding what improvements and upgrades generate a return on invested capital and what does not, which varies by asset, by market and by customer. Since inception, the in-house development and construction team has completed more than $100 million of renovations.
Trailborn
Trailborn, Affiliate Brand & Operating Company
Trailborn is Castle Peak’s affiliated brand and operating company started by Co-CEOs Ben Weinberg and Mike Weiss in 2021. This purpose-built, four star outdoor adventure platform delivers a vertically integrated execution for Castle Peak investors.
Strategic Partnership with Marriott
In 2024, Trailborn and Marriott announced their partnership to anchor Marriott’s first Outdoor-focused soft brand and category. This unlocks more than 240 million Marriott Bonvoy members.
How the Platform Defines Iconic Outdoor Destination Markets
Find the “Forever” Demand Drivers
How the Platform Identifies Investable Outdoor Destination Markets
Finding Markets with a Fundamental Supply Demand Mismatch
Typical Trailborn destinations record at least one million annual visitors.
Every Trailborn market is analyzed for proven historical performance through the Great Financial Crisis and the Pandemic.
Typical barriers to entry include surrounding government owned parks and forests, limited available commercial land, limited water and sewage infrastructure, and restrictive zoning for new development.
Typical Trailborn markets are often defined by low quality existing inventory that offers a 2 to 3 star, “cookie cutter” guest experience.